Many people avoid this because they don't understand investing or the stock market.
It's not as difficult as many think. But the best way is just to start. Many programs are out ther for just that type of investor. Probably the most well known is ShareBuilder at ShareBuilder.com ( I am not affiliated with Sharebuilder in any manner, but I do have an account with them)_.
Use this account to learn. Find a good company, on you like, and just start putting some money each paycheck into the account. They will invest your money in the stocks you select. You gain on a regular basis.